Solid Block of Ise

Fair trade is a consumer movement that has gained some momentum the last year or so. The concept is simple and ethically sound: essentially it is that what we take from developing nations, we also give back. Currently it’s more profitable for many countries to continue abusing the developing nations, and Fair Trade aims at removing that unfairness.

A few days ago my parents visited us. This was to celebrate my birthday, but they also grabbed the opportunity to spend some time downtown shopping and having a relaxed day. We discovered a fair-trade coffee-place in one of the malls, and there I found this can of cola, which made me laugh a bit.

Ubuntu is to me a Linux-distribution, which was the cause of my sudden hilarity. But Ubuntu is also a common word in Africa, essentially meaning “Humanity towards others”. Thus, Ubuntu is also a perfect name for a Fair Trade-cola. Tasted nice as well, a lot more fruity than most other Colas.

So, if you’re interested in bettering your karma while quenching your thirst, go out and grab some of these. More information about Ubuntu Trading (which makes this Cola) is available at their website.

License

This work is published under a Creative Commons Attribution-NoDerivs 2.5 Sweden License.