I wrote a similar post in this blog before I rebooted it some two years ago, but it seems to have gotten lost in the confusion. Either way this is still a good topic and needs to be reiterated.
A while back everyone was gaga over Spotify. In case you haven’t heard about it, it’s a service where you can subscribe to an account and then they stream music to your computer. It’s quite simple, and even though I am critical of it for various reasons it was lauded as a solution to piracy and for most people it provides a perfectly decent experience.
However, as of writing this, there is still no decent similar solution for us movieholics. We’re still mostly banished to the (in my eyes) quaint practice of buying plastic discs or downloading or movies from the Pirate Bay. The practice of buying plastic discs has in my eyes become extremely old-fashioned, and the concept of going to a movie-store to RENT said plastic discs is to me virtually a medieval practice. Downloading them illegally isn’t a particularly appetizing prospect either, but at least it’s somewhat progressive and with the technological times.
See, the thing is – piracy has EVERYTHING that I feel a streaming on-demand video service should have. The problem with downloading a movie off of TPB is that you have to be really clued-in to understand what quality your download holds, as well as being somewhat literate in the technology.
If there was a decent streaming on-demand service that fulfilled my expectations I would subscribe to it in a heartbeat. Unfortunately there isn’t, and probably never will be since that would require abandoning many of the cornerstones embedded in the mentality of the average VP for the movie-maffia.
So what would be required?
1. No DRM or being chained-down. I’m sorry, but there simply is no wiggle-room here. Every time I see some new service pop up, this is the cardinal sin they always perform. I want to be able to stream my movies to any device, any time. Services expect me to use a certain operating system, a certain webbrowser, certain combinations of this-and-that and frankly, it’s horseshit. I rarely use Windows, and I don’t want to be tied to Windows, Internet Explorer and shit like that. I want to watch the movie on my Linux-desktop, or my laptop, or my HTPC (running Linux) or on whatever device I may have in the future.
2. This kinda ties together with the above, but it HAS to work on any device. My desktop computer, my laptop, my mediaplayer. Whatever. If you expect me to be tied down to my desktop computer, or shuffling around plugging a computer into my TV or whatever, then you will be left in the dust.
4. Again, this kinda ties in with #1 above. It needs to work on any operating system and software combination. Windows, MacOS, Linux, etc. If you limit me to one certain combination, then you’re history.
5. The quality has to be the same or similar to the best non-streaming (i.e. disc) format available through traditional channels. If the movie is available on Bluray, then the quality on-demand should be the same or visually impossible to distinguish. No extremely compressed crap Flash movies. This also goes for audio. DTS or Dolby Digital with at least 5.1 sound for movies that have been mastered with it. No stereo, no Dolby Pro Logic. Only if the movie doesn’t have a multitrack soundtrack is stereo or similar acceptable.
6. The same day a movie is released on DVD/Bluray it is available for streaming on-demand. None of this staggering releases bullshit, keeping movies intentionally away from on-demand services to not cut into disc-sales. If it’s in the shop, it should be on-line. No exceptions.
7. Anything and everything that is available on DVD/Bluray needs to be available or at the very least you should plan to be able to provide it. “Thousands of movies” might sound impressive but if 99% of those movies are either extremely obscure or in the public domain because they’re 70 years or older then you’ll fail again.
8. Decently priced. I will not pay for your hookers, limos and cocaine. I don’t mind paying a reasonable price for it if you manage to fulfill my requirements, but if you don’t – then don’t expect me to pay out of my nose for it.
Will any service that fulfills my wishes ever appear? I seriously doubt it. The industry behind filmed entertainment is way too narrowminded, greedy and unprogressive and seem happy to make enemies out of their potential customers instead, so I doubt anything like this will ever appear.









